Colorlab
Art Direction
Branding and art direction for downtown LA celebrity hairstylist Juvencio Jimenez-Valdez. The goal of this project was to contemporize the identity and attract a younger audience by promoting Colorlab salon’s unique cut and color techniques through styled photography. As the art director, I created boards for styling, beauty and casting, set design, as well as directing makeup artists, models and our photographer during the shoot.
Art Direction
Branding and art direction for downtown LA celebrity hairstylist Juvencio Jimenez-Valdez. The goal of this project was to contemporize the identity and attract a younger audience by promoting Colorlab salon’s unique cut and color techniques through styled photography. As the art director, I created boards for styling, beauty and casting, set design, as well as directing makeup artists, models and our photographer during the shoot.
